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Guiding Founders from Startup to Exit
Navigate the complex startup finance landscape with guidance from an experienced founder and CFO who has successfully completed the startup-to-exit journey.
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Hello Startup Founders,

Navigating the financial complexities of a startup can be challenging. As someone who has co-founded, scaled, and successfully exited a SaaS company, I understand the unique challenges and pressures you face. My name is Greg Briley, and I provide fractional CFO and advisory services to SaaS, tech, and life sciences companies. My mission is to help founders and executives implement financial strategies and create a startup-to-exit finance roadmap that optimizes their outcomes.

Navigate the complex startup finance landscape with guidance from an experienced founder and CFO who has successfully completed the startup-to-exit journey.

How I Can Help
Financial Expertise for Each Stage of the Startup-to-Exit Journey
  • Launch Stage: Early-stage founders and execs focused on launching, business planning, securing initial funding, and creating a startup-to-exit financial roadmap.
  • Growth Stage: Founders and execs who have traction and are interested in capital efficiently scaling their businesses while refining their startup-to-exit roadmap.
  • Harvest Stage: Founders and execs who have built a growing, profitable business and are either returning profits to shareholders and/or preparing for an exit that optimizes their outcome.
Home: Services
The Ways I Can Help
Service Models to Meet the Unique Needs of Startups
  • Fractional CFO: Financial expertise, leadership, oversight, and strategic insights of a successful startup CFO at a fraction of the cost of a full-time resource.
  • CFO Advisor: Financial expertise and guidance including developing, monitoring, and updating the Finance Roadmap as well as startup, finance, fundraising, and exit advice.
About Me
 
I began my career at Ernst & Young (EY) and later co-founded a SaaS company, which I successfully sold to a private equity firm. Since then, I have served as a fractional CFO and advisor for SaaS, tech, and life sciences companies. My expertise, skills, and experiences include:
 
•    Founder: Experience in founding and scaling a startup.

•    Successful Exit: Guiding a startup to a successful exit.

•    Senior Executive: Leadership roles across various organizations.

•    Board Member: Strategic decision-making at the board level.

•    CFO: Comprehensive financial oversight and strategy.


•    Strategic Planning: Developing long-term strategies to drive growth and achieve business objectives.

•    Startup to exit finance roadmap:  Maximizing shareholder value with a startup to exit finance roadmap.

•    Financial Reporting: Ensuring timely, accurate, and transparent financial statements.

•    FP&A: Financial planning and analysis to drive growth and business decisions.

•    Budgeting: Creating and managing budgets for financial stability and maximizing EBITDA.

•    Financial Modeling: Building models for forecasting and valuation scenarios.

•    Term Sheets: Negotiating and structuring investment valuations and terms.

•    Pro Forma Cap Tables: Planning and managing capitalization structures.

•    Raising Capital: Secured funding from angels, venture capitalists, strategics, mezzanine lenders, and private equity.

•    Transactions: Managing M&A and exit processes and closings.

•    Due Diligence: Owning the due diligence process, including populating and maintaining data rooms.

•    Quality of Earnings: Managing the quality of earnings process to maximize enterprise value.​

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•    Accounting: Ensuring accurate and compliant financial records.

•    Board of Directors:  Assisting with board meetings and communications.

•    Industry Expertise: Specializing in SaaS, tech, and life sciences.



My Mission
 
I am dedicated to providing the financial expertise and strategic guidance founders and executives need to overcome the challenges of starting, scaling, and successfully exiting a startup. Whether you are building, scaling, raising capital, preparing for an exit, or exiting your business, I can help optimize your outcomes.

Let's connect to explore how I can help. Schedule a free consultation or contact me for more information.

All the best to you, your team, and your startup,
Greg
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