Fractional CFO for SaaS & Tech Founders
Real-world startup finance from someone who’s started, scaled, and successfully exited.
Finance By a Founder, For Founders
Navigating the Financial Side of a Startup Isn’t Easy
I’ve co-founded, scaled, and successfully exited a SaaS company — so I understand the real-world pressures founders face.
​I’m Greg Briley. I provide fractional CFO and strategic advisory services to tech companies, helping founders plan, prepare, and execute strategies that lead to better decisions, greater control, and stronger outcomes — from startup to exit.
Navigate the complex startup finance landscape with guidance from an experienced founder and CFO who has successfully completed the startup-to-exit journey.
Who I Help
$<1M-$25M ARR Tech Startups
Early Stage (<$1M Revenue)
Founders focused on launching, product market fit, business planning, securing post pre-seed funding, establishing a finance foundation, and creating a startup-to-exit financial roadmap.
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Growth Stage ($1M-$10M Revenue)
Founders who have traction and are interested in capital efficiency, scaling, raising growth capital, preserving ownership, professional financial reporting/FP&A while continually refining their startup-to-exit roadmap.
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Exit/Harvest Stage ($10M + Revenue)
Founders who have built a growing, profitable business, and are either returning profits to shareholders and/or preparing for an exit that optimizes their outcome.
Founder Outcomes
I guide founders at every stage of the journey — from building a foundation to preparing for a successful exit.
1. A Founder CFO by Your Side
Real-world insights from someone who’s built, scaled, and successfully exited.
2. A Roadmap to Achieve Your Goals
A strategy tailored to your goals — not just your company’s, but yours as a founder.
3. Investor-Ready Financials
​Clean, credible financials and models that inspire confidence in investors and acquirers.
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4. Investor-Grade FP&A
Metrics, KPIs, and forecasts that help you lead with clarity and drive smart decisions.
5. Fundraising Strategy & Support​​
Cap tables, pitch prep, investor Q&A, scenario modeling — everything you need to raise on your terms.
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6. Cash Flow & Burn Rate Management
Know your runway, plan scenarios, and stay in control of your cash — always.
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7. Exit Readiness
Valuation drivers, founder proceeds modeling, and diligence prep — so you're never caught unprepared.
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8. High-Impact Decision Support
Senior-level advisory to help you make the right calls as you build, scale, and exit.
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9. Exit Support
Expert support through the deal process — from term sheets and diligence to founder proceeds modeling and coordinating with bankers and legal counsel.
10. Board & Investor Communication
Clear, professional updates and reports that build trust and keep everyone aligned.​​
Pricing: CFO Expertise That Scales With You
Pricing starts at $1,250/month.
​No long-term commitment, cancel anytime with 30 days’ notice.
No upfront onboarding fees.
Rates scale based on revenue, stage, and level of support.